Fashion & Streetwear

Apparel, brands and street style.

Every Fashion App in India Says It's Going Premium. Its Own Discount Codes Disagree.

Myntra, Ajio, Nykaa and Tata Cliq all say they're done chasing customers with discount codes and are moving upmarket instead. The average discount on India's biggest fashion platform has grown, not shrunk, over the past five years.

22 Sept 2026 · 5 min read

Fashion & StreetwearDeep Dive

Myntra and Ajio Are Racing to Deliver Fashion in Under an Hour. Indian Shoppers Return a Third of What They Buy.

Two of India's biggest fashion platforms are scaling ultra-fast delivery at the same time the category's return rate sits at 35-45%. Faster delivery and reverse logistics were never designed to work against each other this hard — until now.

31 Aug 2026 · 8 min read

Fashion & Streetwear

Chanel and Michael Kors Just Picked an Airport in Hyderabad Over a Mall in Mumbai

Hyderabad International Airport has opened a luxury retail hub carrying Chanel, Michael Kors, Boss and Brooks Brothers — brands that have historically clustered in Mumbai and Delhi. The money behind the move is new: tech and pharma wealth, not old money, and it's arriving through a terminal, not a high street.

29 Aug 2026 · 5 min read

Fashion & Streetwear

Reliance's Luxury Fashion Business Is Still Losing Money. FY26 Is the First Year That Looks Like a Plan Working.

Reliance Brands' revenue jumped 45% in FY26 while its losses narrowed by more than half. Behind both numbers is the same move: folding a handful of separately-run luxury joint ventures directly into one balance sheet.

27 Aug 2026 · 5 min read

Fashion & StreetwearDeep Dive

SKIMS Just Bet on Reliance Brands. Here's What Reliance Brands' Last Five Bets Did

SKIMS launches in India through Reliance Brands this month. The partner's own 19-year record with global names — from a Jimmy Choo that's still expanding to a Clarks that lasted two years — says more about SKIMS' odds than anything in the press release.

22 Aug 2026 · 8 min read

Fashion & Streetwear

Rare Rabbit's Founder Explained How to Build a Clothing Brand. The Most Quotable Part Was the Least Useful Thing He Said.

Asked for the hack to starting a clothing brand, Manish Poddar said khadi — and that is the line everyone clipped. The genuinely unusual thing he described was refusing to let 700 retailers tell him what to stock.

20 Aug 2026 · 9 min read

Fashion & StreetwearDeep Dive

Reliance Just Signed a Rival to Its Own Shapewear Brands

Reliance Brands is bringing Kim Kardashian's SKIMS to India while Reliance Retail already owns Zivame and Clovia — the same conglomerate now competes with itself across every price tier of the shapewear category it helped create.

14 Aug 2026 · 4 min read

Fashion & Streetwear

Fashion in 60 Minutes Sounds Like More. It Is Structurally Less.

Myntra delivers in 30 minutes, Ajio in four hours, Zilo and Snitch in 60. Every one of them does it by putting a fraction of the catalogue near you — and the fraction is the whole business model.

14 Aug 2026 · 4 min read