Today

12 August carries two United Nations-linked observances: International Youth Day, marked annually since 2000, and World Elephant Day, launched in 2012. It is also a date that keeps turning up at hinge points — one treaty that handed a trading company the revenues of eastern India, and one beige box that put a computer on an office desk.

On this day

  1. 1981IBM announced the Personal Computer, model 5150. Built largely from off-the-shelf parts with an openly documented architecture, it was cloned within two years — and the clones, not the original, made the PC the standard everything else had to be compatible with.
  2. 1990Palaeontologist Sue Hendrickson spotted weathered bone at the base of a cliff in South Dakota, uncovering the Tyrannosaurus rex specimen later nicknamed 'Sue' — still the largest and most complete T. rex skeleton ever found.
  3. 1765IndiaThe Treaty of Allahabad was signed, with Mughal emperor Shah Alam II granting the East India Company the Diwani — the right to collect revenue — of Bengal, Bihar and Orissa. A commercial firm became the tax authority for the richest provinces in India, which is the moment the Company stopped merely trading here.

Did you know

The original IBM PC shipped in a base configuration with 16 kilobytes of memory. A single modern smartphone photo is roughly two hundred thousand times that size.

Latest

AI & Software

India Stopped Trying to Build a Foundation Model and Started Selling Pipes

Two years ago every Indian AI pitch deck promised a homegrown foundation model. In 2026 the money is going to GPU capacity, cloud layers and services contracts instead. That is not a retreat — it is the first honest read of where the margin is.

13 Aug 2026 · 4 min read
Food

FSSAI Has Started Regulating Adjectives, and the Food Industry Is Not Ready

The regulator has ordered Dabur to stop selling products carrying '100%' claims. The interesting part is not the company — it is that the rule being enforced says no food product may make that claim at all.

13 Aug 2026 · 4 min read
Sneakers & Footwear

Nike Put a Jewelled Charm and a Dust Bag on a Basketball Shoe. The G.T. Cut Was the One You Were Supposed to Actually Play In.

The G.T. Cut 4 LX 'White Label' drops on SNKRS at $220 with snakeskin, a shimmering dust bag, a lace pouch and a jewelled 'W' charm. Everything in that sentence except the shoe is a collectible cue — and that is the story.

12 Aug 2026 · 5 min read
Stock Market

The Exchange Is Joining the Index. Wipro Is Leaving It. That Swap Says More Than Any Day's Close.

NSE Indices will swap BSE Ltd into the Nifty 50 and drop Wipro out on 30 September. Strip away the mechanics and it is a plain statement about which businesses India's market now considers large — and which one used to be.

12 Aug 2026 · 4 min read
Sneakers & Footwear

Nike Found a Way to Charge $40 More for a Tennis Shoe: Reference a Movie It Doesn't Own

The Air Tech Challenge 2 normally retails around $140. The 'Back to the Future' Mag colourway is reported at $180. Nothing on the shoe changed except the colour of the plastic — and the story attached to it.

11 Aug 2026 · 4 min read
Gadgets & Electronics

The Pixel 11 Launches Tomorrow. Its India Price Was Decided in a Memory Fab Last Year.

Google's Made by Google event is on August 12 and India pre-orders open the same day. Every leaked price for it, and for every other phone launching in India this month, traces back to the same line item — and it isn't the processor.

11 Aug 2026 · 4 min read

Stock Market

View all →
Stock Market

The Exchange Is Joining the Index. Wipro Is Leaving It. That Swap Says More Than Any Day's Close.

NSE Indices will swap BSE Ltd into the Nifty 50 and drop Wipro out on 30 September. Strip away the mechanics and it is a plain statement about which businesses India's market now considers large — and which one used to be.

12 Aug 2026 · 4 min read
Stock Market

Seven IPO Books Are Open at Once and the Nifty Is Opening Down 43

GIFT Nifty pointed to a lower open on Tuesday as US-Iran hopes faded and crude held near $88. Underneath it: seven IPO books taking bids simultaneously and 60-plus companies reporting Q1.

11 Aug 2026 · 4 min read
Stock MarketDeep Dive

India's 2026 Oil Shock vs 2022 vs 2008: The Barrel Is Cheaper and the Damage Is Worse

Brent is nowhere near its 2008 or 2022 peaks. India's crude import bill just hit a record $49.66 billion in a single quarter anyway. The three shocks are not comparable, and the reason is what makes 2026 the dangerous one.

11 Aug 2026 · 7 min read

Company Analysis

View all →
Company AnalysisDeep Dive

Tata Motors' 83% Profit Jump Did Not Come From Selling Trucks

Tata Motors' commercial vehicle arm reported an 83% rise in consolidated profit for Q1 FY27. Operating margins fell in the same quarter. Both things are true, and the gap between them is the whole story.

13 Aug 2026 · 7 min read

Gadgets & Electronics

View all →
Gadgets & ElectronicsDeep Dive

Pixel 11 vs Pixel 10 in India: The Pre-Order Button Opens Tonight, and the Smarter Number Belongs to Last Year's Phone

Made by Google streams at 3:30 AM IST and Indian pre-orders open the same day. But the Pixel 10 is currently discounted by up to ₹11,000, and in a year when memory prices quadrupled, the outgoing flagship is doing something new: getting cheaper faster than the new one gets better.

12 Aug 2026 · 6 min read
Gadgets & Electronics

The Pixel 11 Launches Tomorrow. Its India Price Was Decided in a Memory Fab Last Year.

Google's Made by Google event is on August 12 and India pre-orders open the same day. Every leaked price for it, and for every other phone launching in India this month, traces back to the same line item — and it isn't the processor.

11 Aug 2026 · 4 min read
Illustrative: HP Elite X3.jpg
Gadgets & Electronics

Honor Just Put a Motorized Camera Arm Inside a Phone — and the Weirdest Part Is Why It Might Actually Work

Every year, a handful of phones try to win the camera arms race by adding another lens or another million pixels. Honor decided the entire premise was wrong and built a phone with a mechanical arm…

11 Aug 2026 · 3 min read

AI & Software

View all →
AI & Software

India Stopped Trying to Build a Foundation Model and Started Selling Pipes

Two years ago every Indian AI pitch deck promised a homegrown foundation model. In 2026 the money is going to GPU capacity, cloud layers and services contracts instead. That is not a retreat — it is the first honest read of where the margin is.

13 Aug 2026 · 4 min read

Auto & EV

View all →
Illustrative: Aire de Saverne Eckartswiller, station de recharge électrique.jpg
Auto & EV

Carmakers Shipped 4.63 Lakh Cars in July. Dealers Only Sold 4.17 Lakh. Somebody Is Holding the Difference.

Every carmaker in India had a great July. Whether every dealer in India had a great July is a completely different question, and the two data sets that answer it were published within days of each…

11 Aug 2026 · 4 min read

Sneakers & Footwear

View all →
Sneakers & Footwear

Nike Put a Jewelled Charm and a Dust Bag on a Basketball Shoe. The G.T. Cut Was the One You Were Supposed to Actually Play In.

The G.T. Cut 4 LX 'White Label' drops on SNKRS at $220 with snakeskin, a shimmering dust bag, a lace pouch and a jewelled 'W' charm. Everything in that sentence except the shoe is a collectible cue — and that is the story.

12 Aug 2026 · 5 min read
Sneakers & Footwear

Nike Found a Way to Charge $40 More for a Tennis Shoe: Reference a Movie It Doesn't Own

The Air Tech Challenge 2 normally retails around $140. The 'Back to the Future' Mag colourway is reported at $180. Nothing on the shoe changed except the colour of the plastic — and the story attached to it.

11 Aug 2026 · 4 min read
Illustrative: Week-end Sneakers Event (Paris) (11826230496).jpg
Sneakers & FootwearDeep Dive

50 Cent's Reebok G6 Is Coming Back From 2003 — Right When Sneaker Hype Needed a New Trick

Reebok is bringing back the G-Unit G6 on August 20 — a straight 1:1 recreation of the white, blue and red colorway 50 Cent's crew made a fixture of mid-2000s hip-hop, priced at $130, more than two…

11 Aug 2026 · 3 min read
Food

FSSAI Has Started Regulating Adjectives, and the Food Industry Is Not Ready

The regulator has ordered Dabur to stop selling products carrying '100%' claims. The interesting part is not the company — it is that the rule being enforced says no food product may make that claim at all.

13 Aug 2026 · 4 min read