Sneakers & Footwear
Drops, resale value and the business moves behind the brands.
Nike Put a Jewelled Charm and a Dust Bag on a Basketball Shoe. The G.T. Cut Was the One You Were Supposed to Actually Play In.
The G.T. Cut 4 LX 'White Label' drops on SNKRS at $220 with snakeskin, a shimmering dust bag, a lace pouch and a jewelled 'W' charm. Everything in that sentence except the shoe is a collectible cue — and that is the story.
Nike Found a Way to Charge $40 More for a Tennis Shoe: Reference a Movie It Doesn't Own
The Air Tech Challenge 2 normally retails around $140. The 'Back to the Future' Mag colourway is reported at $180. Nothing on the shoe changed except the colour of the plastic — and the story attached to it.
50 Cent's Reebok G6 Is Coming Back From 2003 — Right When Sneaker Hype Needed a New Trick
Reebok is bringing back the G-Unit G6 on August 20 — a straight 1:1 recreation of the white, blue and red colorway 50 Cent's crew made a fixture of mid-2000s hip-hop, priced at $130, more than two…
The Biggest Sneaker Drop of August 6 Wasn't a Grail — It Was a Cheap New Balance Going Wide
Thursday's release calendar had a Jordan on it with a genuine party trick, and it still wasn't the most important thing that dropped.
Awake NY's Air Jordan 6 Is About to Test Whether Designer Collabs Are Immune to the Resale Slump
Awake NY and Jordan Brand are back for a second collaboration, and the details are now locked in: a two-colorway Air Jordan 6 pack, "Playful Pink" landing August 29 and "Midnight Navy" following in…
Adidas Just Put the Jellyfish in Foot Locker. That's Not a Restock — It's the End of a Business Model.
For most of its life, the Pharrell x adidas Adistar Jellyfish was not really a sneaker. It was an access test.
Nike's Answer to the Sneaker Resale Slump Is Simple: Sell People Their Own City
The Nike Kobe 5 Protro "Dodgers" drops August 15 at $190. Nothing about that price or that release format is unusual — and after the month the resale market just had, that's exactly the point.
Nike Sabrina 4 vs Nike A'Two: The Two $140 Sneakers Nike Is Quietly Building Its Next Business On
One releases today at $135, the other at $145. Neither is built to resell — and in a month when the resale market cracked, that may be the most defensible thing about them.
The Sneaker Resale Bubble Just Popped — Here's Why Reselling Isn't Worth It in 2026
For almost a decade, "cop it and flip it" was a legitimate side hustle. Camp outside a Foot Locker, win a raffle, list the shoes on StockX by Monday, pocket the difference. In 2026, that math has…
Nike Just Made the Brunson Kobe 5s Nearly Impossible to Buy — On Purpose
Today's biggest sneaker release isn't dropping on SNKRS at 10 am with a countdown timer. It's dropping inside a handful of Foot Locker stores, in person only, no app checkout, no online cop. That's…
12,000 Pairs, $215 Retail, $432 Resale — the Air Jordan 13 'Wings' Didn't Wait to Prove Anything
The Air Jordan 13 "Wings" released Thursday through SNKRS and select retailers at a $215 retail price, capped at a reported 12,000 pairs worldwide. By the time most people were reading about the…
The $1,000 Sneaker Is Retailing at $215 Today — Air Jordan 6 'Oreo' Gets Its First-Ever Retro
The Air Jordan 6 "Oreo" drops today, August 8, in full family sizing via Nike SNKRS and select Jordan Brand retailers — $215 for adults, $155 for grade school, $95 for preschool, $80 for toddler…